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Table 3 Factors influencing participation in radio campaign

From: Is radio an effective method for delivering actionable information for responding to emerging pest threats? A case study of fall armyworm campaign in Zambia

Participation in Radio campaign

Coef

Std. Err

P-value

Respondent gender (male = 1)

0.14

0.044

0.002***

Total number of HH members

0.00

0.008

0.701

Land under Maize (ha)

0.03

0.017

0.055*

Suffered FAW last season (yes = 1)

0.04

0.067

0.564

Province: Copperbelt

0.03

0.098

0.735

Province: Luampula

− 0.24

0.101

0.019**

Province: Eastern

− 0.02

0.096

0.845

Age: between 36 and_60 years

− 0.11

0.053

0.031**

Age: Under_35 years

− 0.16

0.076

0.040**

Number of HH members working full time on the farm

0.00

0.027

0.886

Own mobile phone (1 = Yes)

0.03

0.062

0.626

Belong to farmers group (1 = yes)

0.11

0.067

0.104

Education of HH head Primary (1 = Yes)

0.37

0.204

0.074*

Education of HH head Secondary (1 = Yes)

0.10

0.168

0.563

Education of HH head university (1 = yes)

0.04

0.104

0.674

Constant

0.14993

0.155

0.333

  1. ***Significant at 1%, ** significant at 5% level, * significant at 10% level
  2. Southern province was set as the base, Age above 60 set as base, and Vocational education as base