Table 3 Marketing margin along actors in the domestic apple market chain.
From: Characterization of fruit production and market performance in northwest Ethiopia
Items (ETB/kg) | Apple growers | Local collector | Retailer | Horizontal sum |
|---|---|---|---|---|
Purchase price | – | 20 | 38 | 95.00 |
Cost of production | 8.00 | – | – | 8.00 |
Cost of marketing: | ||||
 Transportation | 1.50 | 2.00 | – | 3.50 |
 Loading/unloading | – | – | – | – |
 Sorting/grading costs | – | 2.50 | – | 2.50 |
 Spoilage/loss | 2.50 | 3.50 | 3.50 | 10.00 |
 Other costs | 3.50 | 2.00 | 5.00 | 10.50 |
 Total cost of marketing | 7.50 | 9.00 | 8.50 | 26.50 |
 Total cost | 15.50 | 9.00 | 8.50 | 31.50 |
 Selling price (revenue) | 28 | 36 | 45 | 101.00 |
 Marketing margin | 12.50 | 16.00 | 9.00 | 37.50 |
 (%) share of margin | 33.34 | 42.66 | 24.00 | 100.00 |