Table 4 Marketing margin along actors in the mango market chain.
From: Characterization of fruit production and market performance in northwest Ethiopia
Items (ETB/Qt) | Growers | Local collector | Wholesaler | Retailer | Processor | Horizontal sum |
|---|---|---|---|---|---|---|
Purchase price | – | 455 | 1600 | 2150 | 2400 | 6605.00 |
Cost of production | 25 | – | – | – | – | 25.00 |
Cost of marketing: | ||||||
Transportation | 4.50 | 10.00 | 18.00 | 5.00 | 4.50 | 42.50 |
Loading/unloading | – | 3.00 | 4.00 | 1.50 | 5.00 | 13.50 |
Sorting/grading costs | – | – | 5.00 | – | 5.00 | 10.00 |
Spoilage/loss | 8.50 | 12.00 | 7.00 | 11.50 | 3.50 | 42.50 |
Cost of processing | – | – | – | – | 160.00 | 160.00 |
ther costs | – | 10.00 | 25.00 | 15.00 | 5.00 | 55.00 |
Total cost of marketing | 13.00 | 35.00 | 59.00 | 33.00 | 183.00 | 323.00 |
Total cost | 38.00 | 35.00 | 59.00 | 33.00 | 183.00 | 348.00 |
Selling price (Revenue) | 455.00 | 1600.00 | 2150.00 | 2550.00 | 2900.00 | 9955.00 |
Marketing margin | 430 | 1145 | 550.00 | 400.00 | 500 | 3525.00 |
(%) share of margin | 15.08 | 40.18 | 19.30 | 13.22 | 16.53 | 100 |